Logo Development.

Without much thought, I wrote the phrase
Love for the Game, upside down and mirrored,
on the inside of my left forearm. What started
as a random gesture became something lasting.

When mirrored and layered, the letters formed
an abstract symbol: a heart-like shape born from
the word for, touched by two figures on either
side – facing away, yet still connected. A visual
expression of passion, movement, and connection.

From this very element, the logo was born.

Viola Sophie Schuldner; Designer; Artist; Cologne; Love for the game; Selfportrait

Selfportrait. Viola based in Cologne.

Love for the Game is an intuitive approach to design shaped by movement, experimentation, and visual expression. Aka, I love doing weird stuff which turns into something. Inspired by colors, textures, material, vibes and finding inspiration in the process itself.

I learned sewing early by watching my grandmother, while graffiti, self-made shirts, sports especially Basketball, became part of my creative language growing up.

I’m a graduate designer with an interdisciplinary background spanning product design, photography, typography, alongside philosophy as a theoretical base. 

The project remains open in direction – driven by instinct, curiosity, and process rather than fixed categories.

Built independently from start to finish — design, sewing, photography, logo development and video, production, building the website and everything in between. A solo project built alongside freelance work, with more ideas than hours and more pieces in progress than currently available. Everything grows at its own pace. 

Viola Sophie Schuldner; Designer; Artist; Cologne; Love for the game; Selfportrait

Selfportrait. Viola based in Cologne.

Love for the Game is an intuitive approach to design shaped by movement, experimentation, and visual expression. Aka, I love doing weird stuff which turns into something. Inspired by colors, textures, material, vibes and finding inspiration in the process itself.

I learned sewing early by watching my grandmother, while graffiti, self-made shirts, sports especially Basketball, became part of my creative language growing up.

I’m a graduate designer with an interdisciplinary background spanning product design, photography, typography, alongside philosophy as a theoretical base. 

The project remains open in direction – driven by instinct, curiosity, and process rather than fixed categories.

Built independently from start to finish — design, sewing, photography, logo development and video, production, building the website and everything in between. A solo project built alongside freelance work, with more ideas than hours and more pieces in progress than currently available. Everything grows at its own pace. 

Logo Development.

Without much thought, I wrote the phrase Love for the Game, upside down and mirrored, on the inside of my left forearm. What started as a random gesture became something lasting.

When mirrored and layered, the letters formed an abstract symbol: a heart-like shape born from the word for, touched by two figures on either side – facing away, yet still connected. A visual expression of passion, movement, and connection.

From this very element, the logo was born.